ReviewReply AI
Indicative terms sheet

Commercial terms — Fresha partnership

Three ways to structure this, plus a paid pilot that de-risks the decision. All figures are indicative and subject to a signed agreement.

Read the partner brief White-label details

Start here: the 90-day pilot

The cheapest way to find out whether AI replies move Fresha's numbers, before anyone commits to a platform deal.

£2,500 for 90 days — credited back in full

  • One multi-location group, up to 25 locations, chosen by Fresha.
  • 90 days from kickoff, with a written review at day 45 and day 90.
  • £2,500 one-off pilot fee, fully creditable against the first year of Option A or B.
  • Unlimited AI replies for pilot locations for the duration.
  • Named support channel and prompt tuning for the group's brand voice.
  • Success measured on three agreed numbers: review response rate, median time to reply, and star average movement.
  • Either side can stop at day 45 with no further obligation.

After the pilot: three models

Option A — preferred

Platform licence (white-label)

£120,000 / year + £35,000 integration

Presented inside Fresha as a native AI replies feature, our engine underneath.

  • Annual licence tiered by active location count, prepaid annually.
  • Bundle of included AI replies per year, with a per-reply overage rate above it.
  • Full white-label presentation: Fresha branding, no ReviewReply AI surface.
  • Includes API access, multi-location roles and per-location analytics.
  • 12-month initial term, 60-day renewal notice.

Option B

Per-location wholesale

£5 per active location / month + £15,000 integration

Fresha resells AI replies as a paid add-on and keeps the retail margin.

  • Volume tiers: £5 up to 10,000 locations, £4 to 25,000, £3 above.
  • Minimum committed volume of 2,500 locations from month three.
  • Suggested retail £9–£15 per location, so margin stays with Fresha.
  • Monthly true-up on active locations, invoiced quarterly in advance.

Option C — fallback

Referral rev-share

25% of referred subscription revenue, 18 months

Marketplace listing only. We keep the billing relationship and the support load.

  • No integration fee, no minimum commitment on either side.
  • Attribution via tracked partner links and coupon codes.
  • Existing published pricing applies: £5 Starter, £19 Pro, £79 Agency.
  • Fastest to launch — suitable as a stepping stone to Option A or B.

Terms that apply to all options

  • Annual prepay for licence and wholesale options; quarterly for pilots.
  • No exclusivity in the base terms — an exclusive category lock is priced separately.
  • Per-reply overage applies above the included volume bundle.
  • We retain all model, prompt and template IP; Fresha retains its customer data.
  • Aggregate, de-identified performance data may be used to improve reply quality.
  • Mutual NDA before pilot data is shared. UK law, standard SaaS DPA attached.

Indicative only and not an offer capable of acceptance. Pricing assumes GBP, excludes VAT, and is subject to due diligence and a signed agreement.

Open the live demo Back to the brief