Partner brief

ReviewReply AI × Treatwell

A one-page look at how AI review replies support Treatwell's marketplace discovery, partner retention and multi-location software — and where an API partnership fits.

Try the live demo See the salon page See the 90-day pilot

Priority-by-priority mapping

Priority 1

Marketplace discovery and conversion

Ratings and answered reviews are ranking and conversion signals on a booking marketplace.

Salons that reply to reviews recover more unhappy clients and lift their star average.
A higher, better-managed rating makes every Treatwell listing convert harder.
Paste a Google, Trustpilot or Facebook review — get an on-brand reply in about 20 seconds.

Priority 2

Partner success and retention

Reputation admin is the unpaid work salon owners do after closing.

Five tones plus a Brand Vibe control (Casual, Professional, Apologetic) for service recovery.
Optional appointment context — service, date, reference, stylist — referenced in the reply.
Winning replies can be saved and tagged, so the AI learns each salon's proven voice.
Sits entirely outside bookings, payments and the calendar — nothing to migrate.

Priority 3

Chains, groups and Connect software

Already shipped, not roadmap — the strongest overlap of the three.

Enterprise and location records with role-based access for partner accounts.
Location switcher in the app header; review history and analytics scoped per location.
White-label tier for groups and managing partners.
API keys with validation and per-key usage metering for programmatic access.

The API and multi-location angle

For a marketplace or a salon chain, the useful shape isn't a consumer signup — it's programmatic reply generation across many venues under one account.

Programmatic access

Scoped API keys, generated and revoked per integration.
Server-side validation on every call, with usage metering per key.
Send review text plus optional appointment context, receive a reply.

Multi-venue structure

One enterprise, many venues, role-based access.
Per-venue review history, tone settings and analytics.
White-label presentation for chains and managing partners.

90-day pilot offer

A fixed-fee 90-day Treatwell pilot

One chain or a cluster of Treatwell venues, live in a week, with agreed numbers and a clean exit at day 90. Designed to prove the reputation lift before any platform-wide commitment.

Pricing

£2,500

fixed, for the full 90 days

Up to 25 venues and 5,000 AI replies included.
API keys, multi-venue setup and white-label presentation included.
Onboarding, tone tuning and a mid-pilot review at day 45 included.
Credited in full against a wholesale or licence agreement signed within 30 days of day 90.

Success metrics

Reply coverage: 90%+ of new reviews across pilot venues answered within 24 hours.
Time saved: under 60 seconds per reply, measured against a pre-pilot baseline.
Star average: +0.2 or better on pilot venues over the 90 days.
Recovery rate: share of 1–3 star reviewers who update or re-book after a reply.
Adoption: 70%+ of pilot venue managers active in week 12.

Exit criteria

Roll out: metrics met — move to a wholesale per-venue rate or a white-label licence.
Extend: partial results — one 60-day extension at the same fee to finish the data set.
Walk away: metrics missed — either side ends at day 90, no notice and no further fees.
No lock-in: no auto-renew, no exclusivity, and pilot data is exported or deleted on request.

Longer-term commercial models — referral rev-share, wholesale per-venue and white-label licence — are set out on the commercial terms sheet.

Suggested next step

1A 15-minute walkthrough of the generator and the multi-venue view.
2An API pilot with one Treatwell chain, measured on reply rate and star average.
3A referral path for salons who want reviews handled alongside their Treatwell bookings.

Try it before the call

The demo on our homepage runs without an account, and salon-specific messaging lives on the salons page.

Open the demo White-label details